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Apparel Key-Visual

Developing a concept for a poster and banner ads. Art direction at the photoshoot. The two-sided fabric draped around a clothes hanger visualizes the quality and texture of cloth, the flexibility and the possibilities of creation. The raw/unfinished nature of the material tries to put equal importance on the feel of textiles as well as the presentation of an apparel by giving it a shape. The hanger is held by red threads and plays with the spaciality and lighting of the space. The somber and clean background enhances the idea of the atmosphere of a trade show. // mai communication, Frankfurt

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